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Job Description

Yggdrasil is further expanding our Marketing Team with a Brand Strategist, ready to take our brand portfolio to the next level. Joining our awesome Stockholm Studio, you will own the Yggdrasil brand, one of the hottest names in the online casino market with a quality of product that is known throughout the industry.

Engaging the with high level business objectives, you will define and implement marketing strategies and concepts to support the company objectives and bringing all the exciting stories and people of our great brand to life on a world stage. You are a big picture thinker, a great storyteller and a driver of brand insights. You constantly look for opportunities and prospects to improve our brand. We are looking for a leader to inspire and develop our brand team, establish goals, execute with excellence and create accountability for results. As Brand Strategist, you should know our different customer needs and how we can help them by communicating the value of our diverse product offerings.


You will create, align and secure consistency in all our branding efforts across all departments, channels and products.

Develop branding strategy and plan through analysis of current brand design, market data and trends.

Keep track of ongoing key trends in the igaming market and possess the ability to research the market and gain suitable data for further development of the brand.

Knowledge sharing of key branding trends and insights with other marketing verticals and key company stakeholders.

Manage branding related elements of SEO, web development, graphic design, social media, events, merchandising etc.

Responsible for our corporate brand and sub-brands (SENSE 2.0+, REDUX) and to constantly look for ways to further enhance the branding of our promotional tools (BOOST and BRAG).

Create and execute brand frameworks and brand guidelines for other marketing verticals such as employer branding, events and merchandise.

Collaborate with brand agency in developing our positioning, branding strategy, corporate identity, brand elements and tone, brand value messaging etc.

People management of 1-2 team members.

Key skills

Preferable work experience as a brand strategist or brand communicator with hands-on experience from brand design, digital, and communication

Be forward-thinking to anticipate future trends and create success for our products

Excellent project management skills

Past experience managing marketing budgets

Result-driven, have exceptionally good communication skills both in written and verbal form

Be able to demonstrate multitasking, highly organized with strong time management skills

Excellent spoken and written language skills in English

Nice to have

Be detail oriented, and familiar with statistics and research analysis

Ability to manage small teams of people and influence senior staff

Preferably a degree in business or marketing

About Yggdrasil Gaming AB

Yggdrasil is one of the fastest growing iGaming providers in the industry, if not the fastest. With a recent award as iGaming Software Supplier of the year under the belt, we are still hungry for more! The industry, operators and end-users, have an appetite for innovation as well as the proven methods and Yggdrasil is set out to provide both. We have set forth to continue to deliver top performing gaming experiences, based on the principles of hiring great people and giving them the freedom to create and execute with a pride and passion for the best products on the market