Filippa K is in the middle of a very exciting journey where the focus is to build a world-class digital brand, shopping experience and community. As a premium fashion brand with focus on both sustainability and design, Filippa K is also continuously striving to develop the brand and attract new customers. In connection to this, we are now looking for a Business Unit Manager to lead the business development of the legendary Soft Sport collection.
As a Business Unit Manager for the Soft Sport collection at Filippa K you will be fully responsible for building a strategy that incorporates exploring new ways to produce, market and sell the Soft Sport products, world wide. Your mission will be to establish the Soft Sport collection as a brand of it’s own, focusing on community based, digital platforms, collaborations and activities.
Your job will be based on your ability to transform digital and creative marketing ideas into commercial concepts and actions. The role will therefore require strong digital and creative skills, a commercial mindset, great understanding of brand development and multichannel marketing concepts and a close collaboration across departments within the company.
As Business Unit Manager for Soft Sport you will manage and lead a new team in the organisation that works solely with the Soft Sport collection. The Business Unit Manager for Soft Sport will report directly to Filippa K’s CEO, Kristofer Tonström.
Your main responsibilities:
Further develop the overall business strategy for production, sales (online and offline) and marketing of the Soft Sport collection
Full P&L responsibility for production, sales and marketing of the Soft Sport collection across all channels
Build, launch and continuously develop a digital brand and world class shopping experience for the Soft Sport Collection (E-commerce)
Build an engaging community around the Soft Sport collection focusing on leading digital technologies and creative marketing activities
Manage and coach the Soft Sport team members in their respective area
Work together with other departments within the company to realize and develop the Soft Sport specific strategies
We think that you:
Have 5+ years’ experience of proven success as an E-commerce Manager, Brand Manager, Marketing Manager or similar within fashion or FMCG
Have broad general business knowledge and demonstrated history of transforming creative and digital ideas into commercial success across multiple channels
Have previous experience from working with strong brands
Have previous experience from working with CRM, customer segmentation, and building a strong customer community
Have deep knowledge within E-commerce, Digital Marketing and Brand Management
Have strong analytical skills and proven experience of using data to create commercial success
Have strong leadership skills with the ability to lead, engage and motivate other people
Have experience of working independently, establishing new strategies and processes
Highly organized to create planning routines and managing multiple projects
Are highly proactive and positive approach towards work tasks
Have good stake holder management skills
A high level of initiative and thrive in a fast-paced and challenging environment.
Will play a key role in building the Soft Sport-brand, being a digital representative and positive role model within the entire company
Fluent English in both written and speaking.