Hyper Island is looking for a data and results driven freelance marketer to drive parts of Hyper Island’s marketing funnel. You will be expected to independently initiate, lead and execute marketing & communications activities to support student recruitment to the Hyper Island School in Sweden.
This includes attracting traffic, converting that traffic into new leads, and together with the student recruitment team, nurture those leads into students.
Support student recruitment by creating and distributing content relevant to the customer needs through the different stages of the purchase funnel.
Support student recruitment by delivering first contacts and visits to program page to generate leads to the Student Recruiter.
Publish and distribute events in accordance with the event calendar, as well as supporting a successful follow up plan for event attendees to support recruitment conversion.
Follow up and measure conversion data to optimise the recruitment funnel communication.
Support student recruitment by ensuring clear product offerings on the website and external platforms used for marketing purposes. This includes: website copy, landing pages and other recruitment materials
Capture and internally disseminate insights on current students, alumni, collaborators, and partners’ behaviors, needs, and desires.
Other responsibilities includes but are not limited to:
Leading Buyer Persona research and definition to establish a clear base for communication.
Support, create and coordinate recruitment material needed to broaden this business area.
Distribute content on social media in regards to deadlines and special offerings with the help of community manager.
Collaborations include but are not limited to aligning with key stakeholders such as the Global Marketing Team and Head of PR & Communication.
Reliable, organized and outcome-oriented
Sociable, ambitious and optimistic
Collaborative team player
Entrepreneurial, develop plans and opportunities from scratch
Passion for digital industry and innovation
Start first quarter 2018.
Freelance position for 1-2 months, possibly longer. Full-time commitment ideal but can be discussed.
If you have questions about the role contact: firstname.lastname@example.org
We will review all applications in English.
Interviews are happening ongoing.