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Job Description

New salon professional brand Social Digital Marketing Intern

Marketing - Geneva - Switzerland

We are looking for a passionate digital and social media marketer to implement our new brand digital activation. This is a 6 months position starting in Jan19, based in Geneva and reporting into the Global Design marketing Manager.

The project is an accelerated innovation project that plays in a new territory and where agility and speed are key, together with a strong collaborative mindset and great autonomy.

You will be responsible for creating and leading our global digital marketing activities – content plans, email, social, blog – for both B2B and B2C audiences.

You will also support the regional marketing teams with bespoke digital marketing campaigns, providing guidance on branding, messaging, content and creative.

Key Responsibilities

• Develop with an agency all needed brand content assets to execute the brand digital campaign

• Create with an agency the brand website and different platform brand profiles

• Passionately drive and grow our community of brand lovers.

• Increase engagement with B2B and B2C targets via strong social media campaigns, always-on content plans and email programs, through segmentation and re-targeting techniques

• Build advocacy through social channels, communicating relevant messages about our brands and products

• Create credibility for the brand by supporting relationships with key partners and influencers and maintain database of relevant influencers

• Support PR event production

• Define annual global content calendar across all our social channels and identify key promotional opportunities throughout the season.

• Track & Communicate digital and influencer marketing performance against KPIs and propose recommendations to improve results.

• Develop and maintain excellent collaborative relationships with the global marketing team, regional marketing and influencer teams, web team, Media & PR agencies

Required Skills and Experience

• Minimum of 1 year digital marketing experience in fast-paced or entrepreneurial environment

• Marketing, business, or similar relevant Bachelor’s degree. Qualifications or experience in marketing or digital marketing an advantage

• Experience in developing multi-channel digital campaigns with clear KPIs,

• Comfortable with Adobe & social media analytics.

• Accomplished at writing creative copy for eDMs and social channels

• Proficient and up-to-date knowledge of key social media platforms and best practice

• A good understanding of SEM, SEO, Display and Affiliate Marketing

• Complete fluency in English other European languages is a plus.

• Background in Data

• Beauty industry is a plus

Behavioral Skills and Competencies

• Excellent communication skills, both written and verbal

• High attention to detail and a good eye for aesthetics and design

• High autonomy and collaborative skills.

• Entrepreneurial spirit, open to work in less defined environment with two target groups (B2B and B2C), fragmented distribution and market data.

• Strategic thinker with an ability to dissect problems and identify solutions,.

• Digitally savvy, active on social media and highly curious about new digital trends.

• Creative mind

About COTY

Coty is one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions – Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel; Coty Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Coty Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has approximately 20,000 colleagues globally and its products are sold in over 130 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.