Job Board

PerformanceMarketingSpecialist

Job Description

We are looking for a creative and data-driven Performance Marketing Specialist to join our fast-growing Marketing team and develop M’s digital presence and top-of-funnel marketing efforts from the ground up. We’re looking for a digital marketing expert who wants to be a part of our journey towards enabling more people to move—freely, meaningfully, and sustainably.

In this role, you will build and work with our performance marketing across key digital channels (including SEM, paid social, and display), and manage CRO across web and mobile. You’ll be a part of the global marketing team and focusing on the digital efforts and scaling the activities on a global scale.

Your responsibilities will include:

Optimize customer acquisition framework and KPIs in alignment with business goals and target market, working towards a scalable attribution model

Execute multi-touch marketing campaigns, and activities to build brand awareness across B2B and B2C, attract qualified market leads, and drive account creation

Always be testing—develop data-informed hypotheses and deploy capital to optimize existing ads or test new channels, targeting, segmentation, and creative

Work cross-functionally with product, design, data and local market teams

Proactively analyse digital media efforts and campaign performance to promote shared understanding of performance marketing investments, drivers, and opportunities

To catch our eye, you have most of the following…

Experience executing on and/or managing SEM, paid social media, programmatic and display advertising.

Experience building acquisition programs from the ground up at an agency or in-house

Excellent analytical skills and ability make data-driven decisions to optimize campaigns and test new opportunities

Excellent verbal and written communication skills, and excitement to share your work with the team

Positive team mindset and outcome-oriented drive

Fluency in English (Swedish is a plus!)

Our organisation highly values equality in the workplace. We are therefore striving to create culturally diverse and gender equal teams.

Does it sound interesting? Then you should apply today, no CV required! 🙂

About M (Volvo Car Mobility)

Volvo Car Mobility AB is a standalone venture from Volvo Cars based in Stockholm, Sweden. In July 2018, we announced our first brand: M, a global shared mobility service. Our mission is to enable more people to move—freely, meaningfully, and sustainably. M will provide a new alternative to private ownership, setting a new standard for consumer experience and tech-enabled mobility. Launching in the spring of 2019, M will be available in select markets in the US and Sweden.