Job Board

Sr Marketing & Brand Manager (closed)

Job Description

We want Hedvig to be the most loved insurance company, in Sweden and across the globe. We strive to make Hedvig into a company that helps its members and the community as a whole. In order to reach this goal we need world class branding, storytelling and execution. 🙌

As Senior Marketing and Brand Manager you would be responsible for taking the Hedvig story and turning into a world-class brand both visually and through words.

Like every member of our team, you are expected to set your own agenda and execute in a fast pace with little guidance.

Just some of the objectives and key responsibilities will be to:
- Take ownership of the look and feel of the Hedvig brand. How we talk about ourselves, how we look and how we tell our story
- Help build and manage the marketing team that will take Hedvig to multiple markets and work across multiple new products and insurance services
- Be responsible for budgets and decisions on who, where and when to deploy marketing resources.
- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to build the credibility of brand
- Collaborate to develop and implement key storytelling campaigns to ensure consistent channel messaging
- Supervising advertising, design and other forms of marketing to maintain consistency in branding
- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
Analysing the success of marketing campaigns and creating reports

Who you are
- You have 5-7 years of related experience experiences building and scaling online and/or a startup brand. Working with different types of media – print, online, broadcast, radio, etc.
- Experience working with creative agencies and with cross-channel (online and offline) marketing campaigns. Working closely with product and service teams to help shape and guide the entire user journey.
- Things move fast so we expect you to be able to work autonomously and take ownership of your work all the way to the finish line.
- You truly love marketing work and you’re excited to grow together with Hedvig.

About Hedvig

Hedvig is making insurance mobile, fair and personal. We’re creating a simple, easy to use insurance service that puts our members' first. Our business model has no incentive to deny claims so we can focus on making insurance fast and efficient so it’s there when you need it most.