7EAST is a Swedish accessories brand, for men and women, created by mother and daughter duo Lena and Johanna Westerdahl. With a mission to empower other men and women through accessories by spreading our feelings and thoughts behind the designs to people in Sweden, Scandinavia and the rest of Europe.
"We want people to be more self aware and to feel joy while wearing our jewellery. Because that's how we feel when we design them". - Johanna Cofounder and Co-designer of 7EAST.