We’re The Humble Co., a Swedish brand making everyday care a little cleaner, a little kinder, and way less complicated. Since 2013, we’ve been on a mission to strip the fluff from your shelf and make top-quality essentials that just work, no harsh chemicals, no overpromises. Just cleaner formulas, kinder materials, and care that feels as good as it does good. We’re not into 10-step routines or miracle cures. We believe less can do more – and that real care should feel simple, safe, and good to the core. What began with one bamboo toothbrush has grown into a full shelf of trusted go-to’s – from toothpaste and floss to tongue scrapers and on-the-go must-haves. You’ll now find us in over 70 markets and millions of bathrooms around the world. Not bad for a little bamboo toothbrush.