We are looking for a data analyst to dive into our data to give us new insights on how to improve our business. We recently switched platform from Woocommerce to Shopify and would like to know how to best utilize this transition. Use tools such as heatmapping, Google analytics, Google ads/FB ads manager.

Areas you would work on:

• Understanding customer behaviour on the website to identify points of drop off
• Segmenting our customer base into categories based on purchasing behavior, preferences, and demographics so we can better target our audience.
• Study website traffic and user behavior and identify which pages or products are most popular, where users tend to drop off, and what pathways lead to the most conversions. This will help us understand where we need to make improvements on the website.
• Analyze the effectiveness of different marketing channels and campaigns and identify which strategies are delivering the best return on investment, and help us more efficiently allocate our marketing budget.

As we are a small team, your input will be valuable and actionable. We love to hear new ideas on how to improve our brand.

ALEQUI is an equestrian sports startup founded by ex-Googlers. We are based at Norrsken House in Stockholm, remote work is completely fine if that is what you prefer but we ideally want to have in-person catchups on a weekly basis.

START: August or September

LOCATION: Stockholm

JOB HOURS: Full-time/Part-time/flexible

CONTACT: sharokh@alequi.com