Jobs at Parasition
Marketing through people
Today we operate more like an agency would, but are now ready to take it to the next step.
We have recurring customers such as Universal Music, Warner Music, Ten Music, TV4, and Sony Music. In addition, we are starting to run campaigns with food companies like Cloetta.
Our core idea is simple: Create a massive community of creators who genuinely enjoy creating content (today we have a few hundred creators based in Sweden and the Nordics, but growing exponentially) we aim to eventually have a few million creators. This enables us to market through the collective and the people, rather than through the platform (TikTok, Meta, etc.). In other words, we exist between the platforms and through the users.
Our model is CPM-based, so clients pay for views and results, making it powerful and competitive against the major platforms.
Today, anyone can create a viral video on social media. Creators no longer need a massive follower base or to be influencers as long as the content itself is good. Meaning anyone can become a creator.
We are confident that we've found a model that works, and today we have several hundred creators, primarily in the Nordics, but we are expanding into Europe and the USA right now.
The next step is to start building a platform where clients can create campaigns themselves, with briefs, targeting, etc. (similar to Meta Ads or TikTok ads), and where creators can then take on assignments and participate in the campaigns. We are also going to build/train an AI that can coach creators based on the provided brief and, through video recognition, identify areas where a creator can improve their content for a higher chance of going viral.
Today, all of this is done manually by our team, who coach each creator and approve their videos, etc. If we can instead build an AI to do this, it will become very powerful, very quickly.
So far we have built our MVP which we are currently operating with using Zapier, Airtable, TikTok APIs and Discord. Now we want to take this all to a whole other level, and build the next big thing.
The core team are mostly based in Sweden, Malmö. We have founders strong in design, sales, marketing, business development, finance. Although we familiar with code we need someone who is exceptionally great.
So far we haven't had to raise capital but been able to Bootstrap, we will raise capital in the coming spring when we have more of a technological foundation to boost our growth even further.
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