Content Creator & Social Media Manager for sustainable activewear brand (LIA praktik or freelance)
About Tripulse
We are a growing Swedish brand pioneering plastic-free activewear. We are dedicated to crafting high-quality, versatile products rooted in a holistic approach to sustainability. From using innovative natural materials to designing timeless, high-performing pieces and ensuring ethical production in Europe, every aspect of our business reflects our commitment to doing better—for people and the planet.
As a startup, we thrive in a dynamic, fast-paced environment where adaptability, creativity, and a passion for learning and making an impact are key to our success.
The Role
Do you live and breathe content creation, social media and community management, understand what makes people tick, and love to apply and expand your skills to a brand with purpose?
Are you passionate about health & fitness, sustainability and fashion?
If yes - then you are in the right place.
We’re looking for a creative, driven person who is versatile, combining creativity and empathy with an analytical & results-driven mindset to take our social media presence to the next level by designing a cohesive feed, creating engaging content, regular posting, growing and engaging with our community, and driving overall brand awareness.
Ideally you are a student looking to do an internship (LIA/praktik) as part of your studies, or have the possibility to work as a part time freelancer, eager to take on a new challenge and help us upgrade our content and social media presence. We’d love you to be in the Stockholm area, however, it’s not a must.
This role will play a pivotal part in shaping our brand’s voice, visual identity and brand awareness online. It involves planning, creating, and managing content mostly across Meta platforms, engaging with our community, and driving growth through strategic and visually compelling social media campaigns.
Key Responsibilities
Content Creation & Management:
- Design and maintain a visually cohesive and on-brand social media
- Plan and execute monthly content calendars, ensuring alignment with marketing goals
- Create engaging content, including photos, videos, reels, and stories for social media and ads, by:
- Taking original photos and videos
- Editing content for high-quality visuals and storytelling
- Repurposing existing content to create posts and reels
- Post consistently across platforms (ca 4-5 posts per week + stories)
- Ideally you can be in front of the camera yourself from time to time and feel comfortable doing it
- Main channels include Instagram and Facebook - Pinterest, LinkedIn and TikTok is a plus
Community Management:
- Actively engage with our community by responding to messages, comments, and mentions
- Foster connections with followers and engage with relevant accounts and profiles to build relationships, collaborations and to expand reach and followers
Analytics & Strategy:
- Monitor performance metrics (e.g., reach, engagement, follower growth)
- Analyze content performance and provide insights for improvement
- Stay updated on social media trends and propose innovative ideas
Collaboration & Adaptability:
- Work closely with the marketing team to align social media efforts with broader campaigns
- Adapt to a fast-paced environment where priorities may shift, ensuring deadlines are met
Qualifications & Skills
Soft skills
- You LOVE content creation, social media and community engagement
- You have a positive can-do attitude and thrive in a fast-changing startup environment with shifting priorities and challenges
- You are self-going and can easily structure your own work day and get things done
- You are proactive in learning new skills and regard any challenge as an opportunity to learn and improve
- You have strong attention to detail
- You are a great visual and verbal storyteller
- You have excellent written and verbal communication skills in English. Swedish and German is a plus
Technical skills
- Experience: Minimum 2 years in a similar role creating content & managing social media (Instagram, Facebook primarily) for a D2C brand. Alternatively you have a strong track record of creating and planning SoMe content that resulted in measurable growth and engagement
- Creative & Storytelling Skills: Strong visual eye for high quality and premium brand identity, and great visual and verbal storytelling skills. Ability to empathize with the target audience and create engaging content and captions that resonate and connect.
- Photography & Videography Expertise: Strong photography, videography, and editing skills (using tools like Adobe Suite, Davinci Resolve, CapCut, Canva, or similar). Ideally you have an iphone or professional camera to record social content.
- Organizational Skills: Ability to plan content in advance and manage multiple tasks simultaneously, keeping deadlines. Embracing technologies that enable smart and efficient working comes natural to you.
- Social Media Expertise: Deep understanding and experience of platforms like Instagram, Facebook, including trends and algorithms. Pinterest and LinkedIn is a plus.
- Community Engagement: Proven experience growing and engaging online communities.
- Industry skills (very nice to have): You are well versed in & passionate about sustainable fashion and/or health & fitness and can authentically speak about it on camera. You can easily identify and communicate with suitable collaborators in that space.
Time commitment
Intern (LIA): Minimum 6 months (min 20 h/week)
Freelancer: 1-2 days/week for a minimum of 6 months
Compensation
For interns: This is a non-paid internship. Minimum 6 months (min 20 h/week), with potential to turn into a paid role after that.
Freelancers: 5000-8000 SEK ex VAT/month, depending on experience level and time commitment.
Why Join Us?
- Be part of a dynamic and passionate team shaping the future of sustainable activewear and raising consumer awareness.
- Contributing to and learning about building an international, pioneering DTC brand.
- Opportunities for professional growth and creative freedom.
- A flexible working environment, allowing you to work remotely.
- Work in a supportive environment where your ideas and contributions make a tangible impact
How to apply?
Please send the following to info@tripulse.co :
- Your CV
- Briefly explain in writing or video format why you’re interested in this role and what makes you the perfect candidate.
- Links to social accounts you've managed.
- Portfolio of previous social media work and content you created.
We love to hear from you.